The particular No 1 criteria a music producer must fulfil for you are these claims: Can He/She Do Music That Sells?
Notice the criteria is not concerning the ability to make music, rather you should make music that sells! If you need to engage a producer, this requirements must be in the forefront of your considering, otherwise the exercise of making songs becomes a fruitless effort.
This criterion should help you streamline the number of producers you should be seeking, because many who else claim to be producers have never offered 50 singles. Such a person is not for you.
This also means that many of your friends who have studios or should I state “computers” will not be included in your list.
Keep in mind that the main aim of doing music would be to make money from your craft and the team that can ensure such success should be included in the process. The selection of individuals, who are able to not show any type of commercial stability, should not be allowed to participate in your recording.
It may sound very harsh, but your time and money is not for someone else’s experiment. Even if you want to help out a partner who is a budding producer, be sure you are working with someone else who will generate the goods!
The No 2 Requirements a music producer must fulfil is this: He/She must offer various other benefits beyond music production.
The type of producer you want must be someone who possesses some of the following:
A) Has cable connections within the music industry
B) Understands how to market music
C) Can place your music on a collection
D) Can get Club, Radio DJ’s to play your music
E) Get the music distributed by local and international distributors
Remember that the making associated with music is simply one of the processes; usually do not consider it as the end objective.
I use made many mistakes in the past spending time and money with so called producers who are not only out of date, do not market music, and have no contacts which could take me to the next level. For you, it should always be about getting to the next stage, going further than you can take yourself, and advancing beyond the many other produces.
If you work with someone who can do some of the things mentioned in A-D, this is time/money well spent.
The No 3 Criteria a music producer must fulfil is this: He/She can always get the best out of a person!
Real producers are not about merely making beats that make you leap up and dance but people who ensure the artist/band always performs at their peak. I have heard people say “That producer actually helped me go beyond what I thought I can do”. Now that is a good producer.
Does your producer make you feel that way, or do you come out of the studio knowing that you have not been pushed at all.
The particular No 4 Criteria a songs producer must fulfil is this: He/She must have integrity:
The role the producer occupies in your music business career means that if they are unscrupulous, they could short circuit your career or worst nevertheless; cost you a great amount of financial losses.
Based on Ann Harrison, “Music The Business” 5 edition book, she explained that the role of the producer addresses:
a) Keeping the masters and presenting them to the record corporation
b) Signing contracts
c) Booking and paying all musicians
d) Buying rights and obtaining overall performance consents
All of the above places the producer in a position where they can effortlessly mishandle the funds if they are not trust worthy.
So a good suggestion from a trusted friend to a good producer is worth its weight within gold. Keep your eyes open, and be well educated so that it becomes tough for anyone to take advantage of you!
The particular No 5 Criteria a songs producer must fulfil is that: They Must Be Known by Gate Owners as a Producer for That Genre.
Who are Gate Keepers?
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Anyone in a position of influence that can either allow or hinder the progress of your (as in this case) music. So it is going to be people like Music Programmers on the Radio Stations, The Music Buyer for a Distribution Company, APR persons, etc .; all these people can be your friend or the enemy of your music.
So , if you are a Rock musician, get a producer known for His/Her production within that style; if it is House Music, the same requirements should apply. Gate Keepers are always very protective of their niche.
If they are accustomed to the production of a particular person, then try and work with that producer so that these people can be friendly to your music. Whether you and I agree to their behaviour is of small consequence, you must play the game to win!
The next question is how are you going to be able to afford to pay a known producer in my genre? Thank GOD that many known producers will always do relates to independent artists/bands. The reality is that if they like you, and can see great possibility of success with your music, they will do incredible deals with you. Do not be afraid of asking because the Bible tells us, “ask and you will receive”. If you don’t ask, you have lost already, but I can bet you are a winner, otherwise you will not be looking over this article.