Important Features of Successful E-Commerce Sites

Making a popular product page is not just about design but also about superb user experience, which will even decide a sizable part of your success. Bear in mind often that customers are often attracted to user friendly e-commerce sites with professional style that they find deserving their rely on.

What we want to point out is that your web site must have all the right features. The exact collection of features your site will need differs slightly according to the nature of your company but what we have here is a listing of essential elements for any online retailers. By having all these components on your site, a person give customers a trustworthy e-commerce site that they’re looking for and will therefore enjoy great sales.

Prominent Lookup Box

All visitors want to rapidly find all products they’re searching for so prominently provide a search package at the top of the page.

Product classes

Not only must your e-commerce site have good navigation it also must be clearly organized. Therefore it’s important which you provide clear and easily accessible product categories, usually on the side columns or even at the top of the page.

Unique item description

Having an unique description really sets you apart from your competitors not just in search results but also on your product pages as well. Also, as you can have more keywords and words for indexing, the extra SEO advantages are huge!

Detailed product information

Besides products’ price, you also need to provide product availability. This detail is however often neglected but thinks of how disappointed customers would be to find the actual chose is no longer available. Plus, seeing the scarcity of an item will probably encourage a customer to make a decision. Clients generally like to see a lot of information regarding a product so that they can decide better so make sure you provide all information on hand, from technical details (weight, materials, proportions… ) to any additional information(awards, rankings… ).

Beautiful page design plus product photos

Shoppers, especially on-line shoppers, buy with their eyes. For this reason beautifully designed websites with beautiful product photos are often super popular. Furthermore, to bring shoppers a similar look and touch experience, there should be beautiful zoom-in option for your product images since customers are more reassured to be able to look at details of an item.

Add to cart switch

Prominent Add to cart button with contrast colors is the key of effective e-commerce sites to make big call to action.

Add to wishlist button

This option is particularly dedicated to customers who are interested in a product but not needing it yet or are still hesitating. On the retailer’s side, this feature helps them purchase customer’s interest and can remind associated with an email or on the next time they will visit the site.

Good payment gateways

You should display all available transaction gateways clearly because this might have a significant effect on the purchase decision of first-time visitors. Generally, it’s easier for customers to rest assured when you offer their preferred payment methods.

Delivery information

Customers also care a lot about the delivery cost and period as they might wish to receive the items within a specific time period. Therefore include below the product details specific delivery time and delivery method.

Versatile returns policy

Make sure that you provide specific and flexible returns policy therefore customers can feel safer about purchasing on your site. An unsure customer is more likely to buy your items if she knows she can return them if anything is usually wrong.

Contact number/ Live conversation

It’s a good idea to provide a contact number and even live chat if possible to promptly answer all questions customers might have about the products or service a person offer.
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In such cases, this feature will be capable of saving you a lot of sales.


First impression is important so trustmarks are a good feature to consider putting on your e-commerce site. Customer testimonies & security signs give a good sense of being trustworthy so less well-known retailers should take advantage of them.

Emphasize special offers &featured products

An effective developed product page shows customers what exactly they want to see so show all accessible deals and top sellers exactly where they can see, preferably on the website slider or side columns. And also this helps you push the sales of the product.

Related product section

We can say that this is the best possible way to do cross-selling and up-selling, which is also incredibly easy. When you show customers great recommendations of products related to the actual have purchased or are looking at, you might be able to persuade them to buy more. This explains why the large Amazon has sections like “People who liked this also liked… inch or “Customers who bought this bought… ” themselves!

Product rankings & customer reviews

A lot of item pages display the average rating and number of review for an item correct beside its title so consumer can quickly have an idea of how others regard such item. And as on the internet shoppers are influenced by social proof, their decision to buy is going to be greatly affected. It’s a good idea to show comprehensive reviews and probably a summary of item pros and cons if possible near the end of the product page.

Newsletter subscription

Your customers will be able to catch up with the latest news and promotions, while you can put up a customer email database for your next marketing campaigns. You know, this is simply what we call killing two birds along with one stone!

Social media presence

Getting social media logos is a clever method to increase your chances of reaching more viewers. Simply imagine how your visitors can assist you promote your products when they’re shared widely on popular social networks! Moreover, great customer interaction and support as provided via networking sites tend to be viewed by customers as the indications of a reputable online retailer.

This is a number of must-have features that should appear on your own product page. Although this checklist might not be complete and also as we have talked about at the beginning, what you’ll need probably varies depending on your target market and business’s nature, we hope that it’ll be within your setting up an awesome e-commerce web site!

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