Within the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Ask. I finally found the perfect way to all my difficulties – local SEARCH ENGINE OPTIMIZATION. I contacted a professional SEO company delivering local SEO services. After examining my business and its visibility problems, the SEO team presented me personally with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and product sales. Let’s look at how these strategies worked to promote my business.

Local Listing Sites: Local SEO employs local listing sites (e. h. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted conditions, for optimizing local search results. The particular SEO Company provided strategies that assisted increase the ranking of my regional business listing on these sites. Now, when someone searches for Denver-specific information relating to my business, the information upon my business that is stored upon all these sites appears as a top search result.

With enhanced online visibility, I find that more regional customers have started to visit the website, which is working to promote our brand. My service provider took treatment to choose only local listing websites authorized by Google for advertising my small business.

Back linking: Local SEO services include building inbound links to some business website. In keeping with Google’s latest Penguin update, my SEO company took care to build backlinks to a website from reliable websites along with content relevant to my business. I actually realized that relevancy was crucial since the search engines identify keywords on the basis of the particular backlinks. Another significant aspect will be link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as junk. In addition , they also employed tactics like social bookmarking, article and forum distribution and other off-page activities. Keyword variations, branded text, and other strategies had been adopted to improve results.

Social Media Promotion: My service provider also used effective social media optimization strategies to drive our target audience to my website. They constructed my business profile on well-known social networking sites such as Facebook, Twitter, Google+ and more and created posts in them which helped draw local customers to my website. They distribute the posts via ‘Share’ or ‘Like’ buttons. As search engines, especially Google, show search results from social media marketing sites (Facebook, Google+, Twitter, and more) these profiles are also assisting to drive more organic traffic to the site.
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The SEO team also promoted my business by developing videos and images of our restaurant and sharing them by means of YouTube and Pinterest.

Social media marketing requires the maximum utilization of marketing potential with all the features (paid advertising facility, competitions, business pages in the case of Google+, plus more) in social media sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your online businesses.

Online Advertising

Pay per Click advertising (paying cash to search engines to display your website on top search results) is regarded as a powerful method to promote business online due to easy execution, high Return on Investment (ROI) and better traceability. The SEO team offered my business with PPC advertising services, also known as geo-targeted PPC. The marketing was focused on the Denver area, which resulted in more local clients visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.

The neighborhood SEO services provided by the SEO company help draw the attention of more local customers to my website and helped in the online promotion associated with my restaurant – something which I definitely couldn’t have achieved by myself.

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